Posts Tagged ‘Skechers’

Earlier this year, I received a call from the Skechers ad department to photograph Kim Kardashian and Kris Jenner for their new international Shape-Ups campaign. Having been a Skechers fan for many years, I was really excited about the shoot, and also for the chance to reunite with two of my favorite ladies and their incredible glam squad.

The shoot took place at 5th & Sunset Studios in West Los Angeles, a fantastic facility with multiple sound stages and a virtually unlimited grip & lighting selection—a dream come true for a lighting nerd like me. Monica Rose styled the wardrobe, Joyce Bonelli delivered flawless make-up, and Clyde Haygood brought amazing hair styling as always.

Kim and Kris hit yet another one out of the park with this shoot, taking great direction and bringing their own personalities to the campaign. My brilliant SlickforceStudio team made me proud with stellar support that day. Our intern, Terekah, complimented Kim on her shoes, and was pleasantly surprised a few days later when she arrived to the studio to find her very own pair of Shape-Ups—a gift from the lovely Miss Kardashian herself.

It’s been a lot of fun watching the reach of this campaign. So far, I’ve seen billboards in several cities, multi-story retail displays, and perhaps the most fun: the ad ran in TSA security bins in nearly every airport in the country. Now that’s getting your brand out there.

Production photos by Derek Eskridge & David Rivera