Kylie Jenner recently launched her latest product line on KylieJennerShop.com. We photographed the camouflage-themed collection last month in Hollywood, with Kylie playing her own e-com model. In sync with the creative direction of the shoot, her poses were perfectly mannequin-esque.

Knowing the KJ team was planning to run the lead image on a Santa Monica Blvd. billboard, I shot the campaign on my faithful Hasselblad 503CW and Leap Aptus-II series back—the first time I’ve used this camera since 2014.

Congrats to Kylie and her team on a successful launch that sold out the hottest items in mere minutes. See the entire collection here, and take a look at behind-the-scenes images below.

CREDITS:
Model: KYLIE JENNER
Photography: NICK SAGLIMBENI
Makeup: PATRICK TA
Hair: TOKYO STYLEZ