As a designer myself, I know how hard it is to create an exciting yet effective logo that both captures and projects the soul of your brand. So, when I put out an open call to artists to help me design the official logo for the upcoming SlickforceGirl, I did so knowing that I still may not find the perfect fit. Luckily for me, amidst the countless submissions, a talented artist named Prashant Vikal responded to my call. I immediately recognized an energy in his work that I hadn’t seen before, and I found it even rarer that it was combined with a simplicity that would work as vector line art.

When first outlining my vision for the logo, I expressed two key goals: 1) creating a universal girl icon, and 2) capturing a dynamic character and hair quality synonymous with the SlickforceStudio look. Prashant and his company, Arya Ink, quickly grasped my concept and processed it through their artistic machine. Within only a few tweaks of the first round of designs, we had the final logo.

My thanks to Prashant for helping me bring SlickforceGirl to life. Please be sure to check out Arya Ink’s DeviantART page, and stay tuned as SlickforceGirl gears up for it’s launch on September 12!