California Summer: Capturing Duke’s 50th Anniversary Campaign

One of our favorite international clients recently flew to LA to create a 50th anniversary campaign for Duke India‘s fashion brand. SlickforceStudio produced the “California Dreamin'” campaign, which was shot over two days.

Day One took place at our favorite playground in the Mojave desert, Ultimate Graveyard, where the models posed on vintage vehicles, climbed plane shells, and danced along the railroad tracks.

On Day Two, we set up shop at Point Dume in Malibu, making use of the sprawling horizon views, steep cliffs, and sandy beaches.

See the 60-second commercial above, and behind-the-scenes images below. Congrats to Duke India on 50 years of success!

MODELS: Celine Farach, Maryam Zolghadr, Federico Pedroni, Austin Moreno
PHOTOGRAPHY: Nick Saglimbeni
WARDROBE STYLIST: Katie Qian
MAKEUP & HAIR: Sherri Celis, Sunny An
VIDEOGRAPHY: Derrick Cohan
BTS IMAGES: Joyce Park for SlickforceStudio

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