Archive for the ‘Ad Campaigns’ Category

Since 2010, I’ve been helping the Kardashian family create their brand of Christmas magic with their annual holiday card. In 2010 and 2011, the family opted for a more dramatic theme, and so I did my best to create that with the lighting, blocking and pose direction. This year, Kim wanted a much happier vibe, something with lots of energy. She also wanted everyone in white.

As any photographer or cinematographer knows, capturing perfect skin tones with white wardrobe usually comes down to a compromise between skin underexposure and protecting white highlights from clipping. However, after years of experimentation, I finally accepted that I just don’t like the way underexposed skin looks, even with exposure levels corrected in Lightroom. When shooting any of my clients, skin glow is almost always my top goal, above even wardrobe.

The three-day mega-shoot spanned the country, beginning in Miami in October and ending in LA just two weeks ago. For my team, that meant tracking detailed setup parameters to insure family members not photographed in Miami could be seamlessly added to the final image.

Most of you who follow my work know that I rarely talk about my lighting setups. This week, however, UK journalist Jon Severs persuaded me to discuss the lighting of the Christmas card, and I went into a surprising amount of detail, more than I ever have before. You can read the interview here.

I’ve attached my actual lighting diagram below, please take a moment to appreciate the fine chicken scrawl. And enjoy these wonderful behind-the-scenes images taken by photographers Joyce Park, Scot Fortino and Kate Garfield for SlickforceStudio.

My thanks to Kris, Kim and the entire Kardashian/Jenner family for allowing me to capture the card & help create such a festive moment in their lives!

CREDITS: Makeup by Mario Dedivanovic and Rob Scheppy. Hair by Clyde Haygood and Scott Cunha. Photographed at Temple House in Miami and at SlickforceStudio in Los Angeles.

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Stop. Glamour Time.

My favorite sister-trio blew me away during our Kardashian Kollection campaign shoot for Sears, this time showcasing their lingerie line. We shot the ad at the beautiful Getty Villa in Malibu, overlooking the Pacific Ocean. The sunlight poured through the floor-to-ceiling windows all day, creating the perfect amount of glow.

I applaud Kim, Khloé and Kourtney for being so comfortable wearing next-to-nothing, and I think they look stunning. Special thanks to Bruno and the Jupi team as well as Kevin Savarese and the Slickforce crew for coordinating an amazing shoot. Check it out!

Photography by NICK SAGLIMBENI
Make-up by MARIO DEDIVANOVIC, JOYCE BONELLI
Hair by PETER SAVIC, ROB SCHEPPY

When the lovely folks at Breast Cancer Charities of America told me that my dear friend, Layla Kayleigh, was selected for our next campaign shoot, I was thrilled. I’ve worked with Layla several times and she never takes a bad shot. The British accent doesn’t hurt either.

The shoot was effortless, with Layla bringing both compassion and humility to the screen in every shot. We joked that our first shoot was a fashion spread, and then we put her in lingerie for PETA, and now she’s, well, wearing a keychain. At this rate, our next shoot should be really interesting.

Thanks to Lia Shahrebani for coordinating the campaign, the Saglimbeni crew for creating a professional and comfortable environment for our star, and Gaby Ramos & Al Ingram for flawless glam.

The new BCCA campaign launched today, please support them by purchasing the keychain featured in photo!

Credits: Make-up by Gabriela Ramos, Hair by Al Ingram
Keychain available at the iGoPink store!

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Earlier this year, I received a call from the Skechers ad department to photograph Kim Kardashian and Kris Jenner for their new international Shape-Ups campaign. Having been a Skechers fan for many years, I was really excited about the shoot, and also for the chance to reunite with two of my favorite ladies and their incredible glam squad.

The shoot took place at 5th & Sunset Studios in West Los Angeles, a fantastic facility with multiple sound stages and a virtually unlimited grip & lighting selection—a dream come true for a lighting nerd like me. Monica Rose styled the wardrobe, Joyce Bonelli delivered flawless make-up, and Clyde Haygood brought amazing hair styling as always.

Kim and Kris hit yet another one out of the park with this shoot, taking great direction and bringing their own personalities to the campaign. My brilliant SlickforceStudio team made me proud with stellar support that day. Our intern, Terekah, complimented Kim on her shoes, and was pleasantly surprised a few days later when she arrived to the studio to find her very own pair of Shape-Ups—a gift from the lovely Miss Kardashian herself.

It’s been a lot of fun watching the reach of this campaign. So far, I’ve seen billboards in several cities, multi-story retail displays, and perhaps the most fun: the ad ran in TSA security bins in nearly every airport in the country. Now that’s getting your brand out there.

Production photos by Derek Eskridge & David Rivera

Recently I had the honor of being selected as the official photographer for the 2011 Breast Cancer Charities of America campaign. This was particularly moving to me since one of my closest friends recently recovered from a bout with breast cancer. Charity has always been a critical component of our studio, so naturally, I jumped at the opportunity.

I was thrilled to learn that our first spokesmodel would be the ever-stunning actress and fashion model, Estella Warren. I have been a fan of Estella’s since seeing her in Sports Illustrated, Victoria’s Secret, and her Chanel campaigns, and of course in Planet of the Apes. When she arrived at my studio, she was as beautiful as ever, and I knew this was going to be an amazing campaign.

Estella is not only flawless on camera, but is an absolute sweetheart to work with as well—easily one of my all-time favorites. I couldn’t believe how easy it was to photograph her, but it now makes perfect sense why so many companies have selected her to represent their brands.

Credits: Make-up by Gabriela Ramos, Hair by Al Ingram
Bracelet available at ShamelessJewelry.com

Three's Company

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2010 was the year of QuickTrim. The always-wonderful-to-me Kim Kardashian was kind enough to bring me onto my first QuickTrim shoot in 2009, and since then I’ve been fortunate enough to shoot more than 10 product lines for the parent company VitaQuest and distributor GNC.

I was digging through my archives and found these awesome behind-the-scenes pics from our most recent Miami shoot, taken by SlickforceStudio assistant Gabe Parra. This day was fun in particular because it was a rare opportunity to have all 3 Kardashian sisters in front of my camera. It’s like the solar eclipse of Kardashian shoots…they don’t come around often, but when they do, it’s guaranteed magic.

The Keeping Up with the Kardashians crew was also there to cover the shoot, which always adds a layer of complexity to the set. Thanks to Kim, Khloé, Kourtney and Kris for their loyalty throughout the years, and here’s to all that lies ahead!

CREDITS:
Behind-the-scenes Photography: Gabriel Parra
Make-up: Mario Dedivanovic
Hair: Rob Scheppy